I've self-published for over ten years. I've seen the industry start, take off and mature. I've seen tactics, companies and people come and go. However, over that time, a few important principles have always held true, but in the morass of advice of varying quality it can be hard to separate the wheat from the chaff. In 2017, I wrote the Unboxed books, a series of four books about how to publish sustainably, and by that I mean in a manner so that you can keep doing it long-term, and how to use your mailing list to set up a self-perpetuating sales vehicle. While the strategies haven't changed, many of the peripheral situations have. In short: we have far more and better tools, but far more competition, not only from other authors on the sales front, but also from services that entice us to spend ever more money before we publish. This book is my ultimate guide to what you need, what you can try, and what is likely to be a waste of your money and time. Over more than 500 pages I talk about the unvarnished experience of self-publishing and selling books while keeping control of my catalogue and not funding anyone's private jet in advertising costs. I wrote this book to pay it forward to the community. I don't sell courses. I don't do affiliate marketing. I have no vested interest in anyone's self-publishing journey. Except for this: I want you to enjoy it.
